A library for what you save

Declutter your digital space.

The pile in your Instagram Saved folder becomes a library you can search, sort and actually use.

Recipes, a trip, workouts, things to buy. Tell us what you would want to find again.

We are not hoarders. Online, apparently, we are.

Reel cards scattered across the page at every angle, with nothing holding them.
Hundreds of reels, in the order you happened to find them.

One of us owns a label maker, a box to keep the label maker in, and a label on that box. So finding years of saved posts sitting in one undifferentiated pile was a small personal crisis.

It started with a trip to Portugal. Every restaurant somebody swore by, every shop, every viewpoint worth the walk: saved, and saved, and saved again. By the time we needed any of it, it was scattered across hundreds of reels in the order we happened to find them.

Opening that folder felt like opening the drawer everyone has. Cables for devices we no longer own. A ticket stub. Three receipts. Something that was clearly important in 2019.

Instagram does have collections. They just never show you what you have already been through, so you end up keeping track of that yourself, and then you stop.

So we built it for ourselves. Then we kept going.

What it actually does

A tray of cards sorted into ten labelled slots: recipes, places to eat, workouts, travel, books, music, shopping, films and plants.
The same reels, each one filed where you would look for it.
  1. Bring your saves in

    Share a reel from Instagram to unsav•d on your phone, or move the whole backlog across at once with a small browser extension.

  2. Search what you half remember

    Every reel gets a short summary and a few tags. That pasta place in Lisbon is one search away, even when you cannot remember who posted it.

  3. File it the way you think

    Your own categories, and groups once they multiply. Portugal holds Lisbon and Porto. Nobody else decides what the shelves are called.

  4. Watch the pile shrink

    It keeps track of what you have already been through, so the backlog only goes one way. Set a goal for the day, hit it, get confetti.

Two people, most evenings.

We use it every day on our own saves. That is the whole quality bar. If it irritates one of us on a Tuesday, it gets fixed.

There is no direct line into Instagram's Saved folder. Instagram does not offer one, so we build around the limit rather than pretend it is not there.

What gets built next is a list inside the app, and the people who sign up are the ones filling it in. Tell us what you would want to find again and it goes on that list.

Instagram, if you are reading this: we would love to show you what we have been working on.

See it working

A walkthrough of the app is coming here.

We would rather show it than describe it.

Get in early.

Sign up and you are in the loop that decides what gets built next. We will write when there is something worth showing you.

Recipes, a trip, workouts, things to buy. Tell us what you would want to find again.